porter’s competitive strategies outline four different generic corporate strategies. this activity is important because knowledge of these strategies can help an organization to outperform its competitors and create a sustainable competitive advantage. the goal of this activity is to test your knowledge of porter’s four competitive strategies. each item is either a description of porter’s four different types of competitive strategies (including their goals and the size of their target markets) or an example of a company employing one of porter's strategies. for each item, select the competitive strategy it best represents.