mcdonald's sells the big mac for $2.50 in 1998, while a competing restaurant, burger king, sold the whopper for $0.75. The management of Mcdonalds develops a business plan for future growth that projects an increase in the price of big macs of $0.25 per year, while the management of burger king develops a plan aimed at increasing the price of the whopper by 15% each year.
What would be the function of both burger king and mcdonalds