cali would like to capitalize on its success in sporty clothes for girls and increase its volume in sporty clothes for boys. move, who shares the sporty boy grassland with cali and sparkle, has had fairly aggressive competitor pricing strategies in the past and considers this product category a very important strategic area given their success in sporty clothes for tweens and teens. they also have a lot of margin room and high cross-price elasticity with cali. how might you expect move to respond?
