Because he is concerned about building materials entering the marketplace that are marketed as sustainable or renewable but that aren't really any such thing, Rafael of Incipient Renewable Construction creates a consumer watchdog group to identify such products. The group rates products on a scale that indicates how reliable the green claims for the products are. He wants to force the makers and suppliers of
these materials to either be more honest about their claims or pull these products from the market. Rafael's efforts will be most effective at improving which of the following? (Select all that apply.)

O consumer confidence regarding green materials and technology

O coordination between voluntary consumer groups and government agencies

O industry knowledge regarding green building products

O research efforts into new green building products