Marketing Mix Elements:
1. A flake cereal becomes a strawberry
flake cereal.
2. A customer buys a magazine from
the checkout aisle.
3. A customer thinks the benefits
outweigh the costs.
4. A firm runs an advertisement in the
newspaper.
5. A firm communicates a message to
a customer.
6. A customer orders a product online.
7. A firm figures out what a customer
needs.
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