marketing is defined by the american marketing association as group of answer choices the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for clients, partners, and society at large the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, and partners the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large the activity, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large